What is SEO? Why companies need this?

Short for Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine like Yahoo!, MSN, Google, AskJeeves and a lot more. Companies that practice SEO can vary; some have a highly specialized focus, while others take a more broader and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) and consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). There are various SEO tools offered by these companies Directory Search Tool, Keyword Tool, Keyword Data Miner, etc.The majority of web traffic is driven by the major commercial search engines (Yahoo!, MSN, Google, AskJeeves and AOL -although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site is not displayed in these search engines or your content cannot be found in their databases, you’ll miss the superb chances available for increasing traffic in your website supplied through the search engines. Whether your site provides content, services, products, information or forum or (blog), search engines are a leading means of navigation for nearly all Internet users.Search key words are the terms that internet client type into the search box which contain words and phrases best matched to your site. Experience has shown that search engine traffic can build (or destroy) an organization’s success. Targeted visitors to a website can supply exposure, income and popularity.